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self-interest
Economic theory comes in many flavors, but the current orthodox version is based on absolute utility, as if people merely want to maximize their profits without comparing their profits to anyone else.
The word “prosocial” refers to any attitude, behavior, or institution oriented toward the welfare of others or one’s group as a whole. It is more general than the word “altruism”, which implies a degree of self-sacrifice in the act of helping others.
